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Ben Bruce and Cameron Liddell, the guitarists from one of metal’s fastest-growing and most exciting new acts Asking Alexandria, are exclusive endorsers of Ibanez guitars. Ben plays his own BBM1 signature model, based on the FR. With its simple, refined body shape, the BBM1 is a chameleon when it comes to musical genres. The Ibanez INF pickups bring more punch to the midrange tones while the Tight-End bridge provides maximum string vibration and playing comfort.